Sneak peek: Jonathan Saunders' debut campaign for Diane von Furstenberg


Text: Faizal Dahlawia

Video: YouTube

One of the most anticipated debut fashion campaigns — Jonathan Saunders for the House of DvF — is here and it's a must-see...

Just over a year after he was named the new Chief Creative Officer for Diane von Furstenberg, Jonathan Saunders has released his first ever campaign for the American fashion label. Shot in New York by Oliver Hadlee Pearch, the video campaign showcases the brand's Autumn/Winter '17 collection and narrates the story of four women on their journeys to individualism, complete with a voiceover by celebrated local poet Rachel Kang. Expect an injection of Saunders' signature design style of juxtaposing prints as well as bright vivid colours.

In other American fashion news, take a look at the Selena Gomez-designed bag for Coach.