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Here's how Rihanna's pregnancy reveal impacted fashion

Here's how Rihanna's pregnancy reveal impacted fashion

Fashion searches spike

Text: Meeran Mekkaoui

Image: Instagram | @people

Following Rihanna's pregnancy reveal, you won't believe the number of searches for “pink padded coats” ...

OK so it's clear that we may not be getting a new Rihanna album anytime soon but at least we know we'll be seeing a mini Riri in the next few months. The multi-hyphenate and partner A$AP Rocky announced they were expecting their first child with a series of images of the couple in New York – baby bump on full display. Rewriting the rules of celebrity pregnancy reveals, Rihanna did so in the most, well, Rihanna way possible: think gemstones and vintage fashion.

She was photographed in a statement pink puffer trench coat (a vintage Chanel piece from the Maison's Fall 1996 collection), blue ripped jeans styled with a black jewelled belt by Chanel, and layers of gemstones and pearls (the pearl piece worn is reportedly from Vintage by Misty). The "Diamonds" singer's announcement definitely took social media by storm and her look alone generated a spike in fashion searches.

Here's how Rihanna's pregnancy reveal impacted fashion (фото 1)
Here's how Rihanna's pregnancy reveal impacted fashion (фото 2)

According to data by Love the Sales, a fashion e-commerce aggregator, searches for “pink padded coats” have increased by 200 percent, whilst queries for “ripped blue jeans” spiked by 175 percent. The fashion mogul's choice of gems has increased searches for “pearl necklaces” by 80 percent.

And because A$AP Rocky is a trendsetter on his own too, the expecting dad wore a denim Carhartt Jacket which also made an impact on fashion searches for "Carhartt jackets" with an increase of 75 percent. The American rapper paired it with a white sweater vest and shiny leather black pants with increased by 124 percent (“men’s sweater vests”) and 78 percent (“men’s leather trousers”), respectively. 

With parents like Rihanna and A$AP Rocky, this baby is already entertainment-industry royalty.


Below, we've tracked down similar "padded coats" incase you're looking to recreate Rihanna's pregnancy reveal look...

Here's how Rihanna's pregnancy reveal impacted fashion (фото 3)
Loro Piana revel hooded quilted cashmere down jacket, AED18,082 on Net-a-Porter.com
Here's how Rihanna's pregnancy reveal impacted fashion (фото 4)
Jacquemus Doudoune leather puffer coat, AED13,136 on Farfetch.com
Here's how Rihanna's pregnancy reveal impacted fashion (фото 5)
Ganni Longline recycled-fibre padded coat, AED1,605 on Matchesfashion.com
Here's how Rihanna's pregnancy reveal impacted fashion (фото 6)
Isabel Marant Driesta puffer coat, AED3,260 on Mytheresa.com
Here's how Rihanna's pregnancy reveal impacted fashion (фото 7)
Prada Re-Nylon Gabardine cropped down jacket, AED11,500 on Prada.com
Here's how Rihanna's pregnancy reveal impacted fashion (фото 8)
Balenciaga Pink C-Shape BB Puffer Jacket, AED9,145 on Ssense.com

Also read: Multicoloured bags every man should have on his shoulder.

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