Ralph Lauren's postcards from paradise

Ralph Lauren's postcards from paradise

An iconic insouciance

Text: Shannon Wylie

Image: Ralph Lauren

In the French Riveria, Ralph Lauren plays out a palatial series of moving images: postcards from paradise. Discover the coveted collection now with Buro 24/7 Middle East...

This season, Ralph Lauren has captured the casual charm of his eponymous brand, with a collection of effortless cuts, colourblock silhouettes and injections of iconic pieces. 

"My women's collection for Spring 2016 is a modern expression of the glamorous spirit of the French Riviera. It has a romantic rusticity, as well as a sleek and luxurious sportiness that represents to me both the cool insouciance and understated style of the women who inspire me," said Ralph Lauren.

See the Spring '16 collection now in Bruce Weber's picturesque Postcards from Paradise short film...

The Ralph Lauren Spring '16 collection is currently in stores across the Middle East.

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