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Puma x New York City Ballet collaborate for Spring/Summer '17

Puma x New York City Ballet collaborate for Spring/Summer '17

Swan Pack

Text: Meeran Mekkaoui

Editor: Shannon Wylie


Image: Buro 24/7

Puma is setting the ultimate trend in the world of ballet with a new collection. See it here first...

After releasing its Do You campaign with brand ambassador Cara Delevingne, Puma is continuing that empowering aesthetic through a new campaign, aptly titled Swan Pack. This time, the leading sportswear giant has teamed up with the New York City Ballet and its Forever Fierce muse, Kylie Jenner, to highlight the new collection in an ad campaign so captivating yet feminine. 

Inspired by the ballet's form, grace and strength, Swan Pack features a range of achingly cool Basket Heart sneakers, backpacks, sweatshirts and training pants, complete with a ballerina's touch, think feathers, lightweight fabrics and intricate detailing. 

Discover Puma's Spring/Summer '17 campaign with Kylie Jenner and the New York City Ballet here...

Puma's Swan Pack collection will be available on Puma.com from February 1, 2017. In the meantime, browse through Puma's Gold Pack collection

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