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Proenza Schouler has just revealed its new Fall'16 campaign

Proenza Schouler has just revealed its new Fall'16 campaign

Captured by Zoë Ghertner

Text: Meeran Mekkaoui

Image: Buro 24/7

Proenza Schouler reveals its latest Fall '16 campaign shot in the heart of Los Angeles. Get the first look with Buro 24/7 Middle East now...

New York-based womenswear and accessories label Proenza Schouler has just revealed its latest ad campaign for Fall '16. The creative duo behind the brand, Jack McCollough and Lazaro Hernandez, worked alongside models Selena Forrest and Julia Bergshoeff on the project, all capturd masterfully through the lens of fashion photographer Zoë Ghertner.  

The campaign features signature silhouettes from their Fall '16 collection, inspired by the '60s and '70s. Shot in Los Angeles, the campaign images see the models posed against an industrial backdrop with steel fencing and ladders, juxtaposed against a tropical environment with plants and trees. 

Proenza Schouler's Fall '16 collection is now available on Proenzaschouler.com