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Prada shoots Ramadan 2021 campaign in UAE

Prada shoots Ramadan 2021 campaign in UAE

Text: Meeran Mekkaoui

Image: Ania Poniatowska
Image: Daniel Negron
Image: Greg Adamski

Prada launches a capsule collection of coveted pieces for Ramadan and Eid...

With the Holy Month around the corner, Prada has unveiled a capsule collection dedicated to Ramadan and Eid al-Fitr. Titled Reflections, the special collection is made up of ready-to-wear, shoes and accessories from the brand's Spring/Summer '21 collection with a few pieces specially designed for the celebration. 

Crafted with uncompromising modernity, the collection consists of clear-cut volumes of bags, accessories, mules and sandals – each one more glamorous than the next – such as the  Prada Cleo (with a new range of colours and adjustable strap), a Prada System (made of patch nappa leather), and Prada Re-Edition (complete with crystal embroideries).

Prada shoots Ramadan 2021 campaign in UAE (фото 1)
Prada shoots Ramadan 2021 campaign in UAE (фото 2)

Embodying elegance and a feminine allure, the Ramadan edit was made for the region and to celebrate, pieces from the Reflections collection was fronted by talents Afra Al Dhaheri and Fatima Al Ameemi.

The campaign is shot against an urban backdrop in the middle of the desert, taking inspiration from the collection's interplay of light and shadow. 

Prada shoots Ramadan 2021 campaign in UAE (фото 3)
Prada shoots Ramadan 2021 campaign in UAE (фото 4)

The collection will be available from April 2021 in Prada Boutiques across the GCC and online at prada.com.

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