Prada releases its must-watch Spring/Summer '17 video


Text: Faizal Dahlawia

Image: YouTube

It's a new concept for a new year as Prada unveils a vibrant new video that could well be the new fashion campaign format.

Italian luxury label Prada has released a new video as part of its Spring/Summer '17 campaign. Departing from the conventional single narrative campaign, the 30-second clip instead showcases the collection's multi-faceted identity divided into five distinctive groups: Pathways, Frontiers, Stations, Exits and Terrains. Renowned Belgian photographer Willy Vanderperre was at the helm of this revolutionary fashion project, masterfully taking the viewer on a chic journey from the office to the rooftop to the beach.

For all of Prada's Spring/Summer '17 campaign images, including those fronted by Hollywood actor Jude Law, visit As well, discover Pierpaolo Piccioli's first solo Valentino campaign.

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