Buro 24/7 Middle East Exclusive: Noon by Noor Autumn/Winter 14 sneak-peek
Ahead of tonight's show at NYFW
Ahead of their New York Fashion Week show tonight, the designer duo behind Noon by Noor reveal an exclusive look at what to expect from the collection via an exclusively shared personal sketch.
This season's show follows the pair launching onto the fashion circuit in September 2012, when Noon By Noor presented its Spring/Summer 13 collection at NYFW. This landmark achievement marked the first ever GCC brand to be invited to present at Mercedes-Benz Fashion Week and the brand has continued to show there.
The label's designs have been seen on the likes of Solange Knowles, who was front row last season, plus Olivia Palermo, Blake Lively and Katy Perry to name a few.
Buro 24/7 finds out what's in store for Autumn/Winter 14...
Buro 24/7 Middle East exclusively reveal a sketch from the new collection for AW14
What inspired the Autumn/Winter 14 collection?
We were inspired by the unique patterns and beautiful colours found in minerals and crystals. These influences were applied to the colour palette, prints and inspired the embellishments. We also explored volume this season, experimenting with the silhouettes that we introduced for Pre-Fall 2014, juxtaposing oversized shapes against a straight, 1920s garcon inspired look. Daywear is sporty and androgynous whilst eveningwear is sophisticated and refined. Intricate embellishments add a feminine touch to masculine tailoring.
What is your favourite look for AW14?
This season we focused on detail, textures and embellishments so because of that, the purple gown would have to be our favourite look.
What else can we expect from the collection?
We experimented with mixing different textiles this season such as chiffon and heavy crepe, felt and faux fur, felt and leather as well as velvet and a textured fabric that resembles hair. We also used neoprene and waffle wool to create volume. Eveningwear features a lot of satin, chiffon, tulle and intricate embellishments.
What was the biggest challenge for this collection?
Mixing textiles and embellishing the gowns proved to be the biggest challenge. We used very delicate fabrics such as tulle and chiffon, which we heavily embellished so there was a lot of work involved to ensure that the fabrics could hold the weight of the embellishments.
The Autumn/Winter 14 show invite
Who is the Noon By Noor woman?
The Noon By Noor woman embodies the essence of nonchalant chic. She is sophisticated, effortless and intelligent. She is not afraid to experiment with her look and loves to incorporate colour, textures and prints.
Noon by Noor Autumn/Winter 14 shows at NYFW on February 10 at 8pm UAE time.