A new name in fashion: Kenta Matsushige

A new name in fashion: Kenta Matsushige

A stylish union between architecture and nature

Image: Not Just A Label

This year, the Hyères Festival jury awarded the Grand Prix du Jury Première Vison to the young Japanese designer Kenta Matsushige for his unique Hinabi womenswear collection

After three days of new fashion and photography at Villa Noailles in the South of France  led by Carol Lim and Humberto Leon  the Grand Prix du Jury Première Vision for the 29th Hyères Festival was awarded to Kenta Matsushige, for the Hinabi collection.

The Japanese designer from the Chambre Syndicale de la Couture Parisienne couture body was chosen from a shortlist of 10 other young designers, who also showed their collections at the festival.

The super-talented Kenta was inspired by the architecture of Japanese museums and tranquility of countryside landscapes, describing his work as "a modern, urban collection that respects the peace of the countryside and its traditions," a take on fashion that has won him the top prize at the Festival.

New name in fashion translation

The young designer's collection is the perfect balance of modernity, minimalism and elegance. Using a discreet and earthy colour palette of greys, nudes and white, Kenta pushes the structural volume of the clothes to become the main focal point. Taupe jackets with voluminous long sleeves are paired up with crisp white blouses and matching feminine  shorts.

Kenta also adds stunning detail with distinctive touches such as striking button holes, which are broad and deliberately elongated slots that in some cases are stitched in unusual shapes — forming mesmerising geometrical patterns.  

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