New in: Moda Operandi launches Omani brand, Bthaina

New in: Moda Operandi launches Omani brand, Bthaina

Dedicated to the Middle East

Text: Meeran Mekkaoui

Editor: Shannon Wylie

Image: Moda Operandi

Online luxury destination Moda Operandi has just debuted an Omani brand and their collection is targeted at the Middle East. Buro 24/7 Middle East has the first look...

Known for exclusively offering luxury fashion for women, Moda Operandi continues to increase its onsite offering with the launch of Omani brand, Bthaina. Debuting a new collection, aptly titled Ivory Ocean, the new range is injected with traditional Middle Eastern silhouettes — think kaftans, jalabiyas and capes — complete with expert hand embroidery and a bohemian-esque aesthetic. With influences drawn in from Morocco, the collection comes in a palette of neutrals and off-whites, adorned with crystal and metallic finishing.

Discover the Ivory Ocean collection now with Buro 24/7 Middle East... 

Bthaina's Ivory Ocean collection is now available for pre-order on Also, don't miss the Endemage — another Omani-based label — collection which was showcased at the Dubai Collections event last year.