Must-watch: x Valentino release exclusive music video


Text: Meeran Mekkaoui

Image: MyTheresa
Image: Valentino

Online luxury destination MyTheresa has added another exclusive offering to its portfolio by welcoming Valentino's FW17 runway collection. Buro 24/7 Middle East has the first look...

Known for exclusively offering luxury fashion for women, MyTheresa continues to increase its online selections by being the first e-commerce site to release Valentino's FW17 collection. First seen on the runway during Paris Fashion Week, the coded collection is now being revisited by the digital platform, who has released a must-see music video to showcase the collection. 

Featuring British singer and songwriter Eliot Sumner, the musical short, aptly titled Species, artistically follows different and diverse models dressed in the Italian brand's coveted collection — think high-necked silhouettes, numbered prints and colourfully coded cuts. Captured in London, the Joanna Nordahl-directed video will also transform into a shoppable hub where consumers will be able to purchase their pieces through the film. 

Watch the video above and then discover Valentino x MyTheresa's FW17 runway collection here...

Valentino's FW17 runway collection will be available on from July 26. Also, take a look at Valentino's collection showcased during Paris Haute Couture Fashion Week