Must-watch: Longchamp's new campaign video

Must-watch: Longchamp's new campaign video

Fall/Winter '16

Text: Meeran Mekkaoui

Editor: Shannon Wylie

Video: Youtube
Image: Longchamp

Longchamp has released a new video campaign for Fall/Winter '16, starring three French girls. Here, meet Anna, Emmy and the narrator...

In continuation to the recent launch of Longchamp's ad campaign earlier this month, starring brand ambassador Alexa Chung, the French brand has released a new video for its Fall/Winter '16 campaign. The one-minute film captures the brand's timeless and elegant aesthetic, as Spanish Director Victor Claramunt, shoots three French girls – Anna, Emmy and Me (the narrator) – strutting and dancing around a Parisian apartment. The narrator tells the story of their quirky friendship, interjected with a person reference to each of girl's loves of life: nature, animals and travel. 

Watch Longchamp's new video campaign here...

Then, discover Alexa Chung's plans to launch her own eponymous label, aptly titled Alexa Chung. 

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