Must-watch: Bambah's Ballerinas of Cairo short film

Dancers and dresses

Text: Meeran Mekkaoui

Editor: Shannon Wylie

Image: Bambah

The spotlight falls on Cairo, along with Bambah's key silhouettes, in an achingly cool video campaign. Discover the details with Buro 24/7 Middle East now...

Dubai-based fashion label Bambah, has just released a new short film that highlights the roots of the Egyptian label as well as the brand's signature bow designs, floral prints and voluminous dresses. Captured on the streets of Cairo, Bambah partnered with local ballerinas to showcase the brand's silhouettes as they pique around some of the capital's historic landmarks. 

Speaking about the campaign, Bambah's Founder and Head Designer, Maha Abdul Rasheed said: "I would love for the world to see how beautiful my country is and to celebrate its incredible talent and creative drive. You get inspired and recharged with so much energy just by simply walking down the streets and exploring its charm — and this is something that I really wanted to highlight throughout this project."

Watch Bambah's new video campaign (above), then shop Bambah's collections at the newly-opened flagship store at City Walk 2, Dubai

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