Modest movement: Erdem Pre-Fall '18
Here's why you'll want every piece...
Last year, Erdem Moralioglu reached a milestone by celebrating his eponymous label's 10th anniversary. The accomplishment was shortly followed by a successful book publication, aptly titled Erdem X, and a nomination at the 2016 British Fashion Awards.
This year, the Canadian designer was nominated for Womenswear British Designer of the Year at the 2017 Fashion Awards and was also H&M's designer collaboration. And it seems like there's no slowing down in sight as Moralioglu has just released an achingly cool Pre-Fall '18 collection. Trust us when we tell you that you'll want every piece.
As with previous collections, at the core of Moralioglu's pieces are vintage-inspired designs that boast quintessential brand codes (think floral, flirty and feminine) in modern, modest cuts.
Captured in the Kyoto Garden in Holland Park in west London, the trans-seasonal collection perfectly embodies the two inspirations behind the range — Laura Ashley and Japanese artist Hokusai. It may seem that there's no connection between Ashley and Hokusai but if there's one designer that can intertwine two artistic visions into one, it's Moralioglu.
Ashley's influence is echoed through high-waisted bodices, printed maxi dresses, high necklines, long fitted skirts and matching cardigans whereas Hokusai's effect can be seen through miniature floral and bird prints, black silk ribbons, kimono sashes and puffed sleeves.
Browse through Erdem's Pre-Fall '18 collection here...