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McQ unveils new Swallow collection campaign

McQ unveils new Swallow collection campaign

A monochromatic look

Text: Faizal Dahlawia


Image: McQ

Cool concept art has found its way into McQ's latest campaign. Buro 24/7 Middle East has the details...

McQ, a branch of the high fashion house Alexander McQueen, has presented its new pre-fall campaign, produced by renowned collage artist Jesse Draxler. McQ is no stranger to mixing art into its campaigns as evident in its SS15 campaign, where artist Ophelia Finke placed models within an installation that portrays an artist's studio.

Admittedly colour deficient, Draxler has naturally opted for a monochromatic theme to all of his works. Here the focus remains on the elements that truly matter, be it shape, line or composition. For the Swallow collection, he portrays certain darkness to the pieces, creating added drama to the patched-up pieces. 

Discover the new campaign here...

McQ Swallow campaign

McQ Swallow campaign

McQ Swallow campaign

McQ Swallow campaign

McQ Swallow campaign

McQ Swallow campaign

McQ is available at Mall of the Emirates, Dubai.

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