Exclusive: McQ Alexander McQueen Autumn/Winter '16 goes digital
McQ Alexander McQueen has taken to social media to unveil their new Autumn/Winter '16 collection. Via a stunning digital initiative the British brand revealed a series of photographs and short films, which were directed by Nicolas Santos, shot by Jack Davison and Caroline Sodergren and filmed by Sharna Osborne.
Leather is the main opponent in this season's collection and shades of black are injected into motorcycle jackets and capes with Japanese-inspired draping. Vivid patterns, floral prints and sharp tailoring results in a fresh and contemporary take on winter wear too.
Take a look at the McQ Alexander McQueen Autumn/Winter '16 collection with Buro 24/7 Middle East...
A Swedish photographer based in London, Caroline used a behind-the-scenes style of photo to capture the new McQ Alexander McQueen collection...
Jack Davison is a London based portrait and documentary photographer who has photographed those around him since the age of 15. He went on to study English Literature at Warwick University but decided to follow his passion and love for working with cameras. These are his McQ Alexander McQueen photos...
Sharna Osborne is a British film maker who has produced work for some of the world's most renowned brands including Fashion East, Jonathan Saunders and now Alexander McQueen.