Besides sustainability, everything digital is another area that will offer fashion a big opportunity for growth in 2022 according to the McKinsey Report. So, to introduce Ashlyn, Connor McKnight and the first interiors Innovator, Jermaine Gallacher to the Innovators Programme for 2022/23, MATCHESFASHION has collaborated with multimedia artist Younji Ki who works across film and digital art on projects for the likes of Kanye West to COMME DES GARCONS.
Ku has developed a digital campaign with a dynamic look into the future where garments were 3D-scanned and recreated digitally using 3D software while still focusing on the collection to which Ku adds: “new technologies encourage us to explore previously uncharted areas of fashion and from there, new needs and desires will be discovered among both creators and audiences.”
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Chosen for their unique DNA and compelling stories, Ashlyn maintains a strong focus on shape and form, using Western draping techniques and traditional Eastern construction to explore the notion of contemporary tailoring while operating a zero-waste policy. Connor McKnight creates utilitarian workwear-style pieces drawing inspiration from both American history and his personal heritage. Jermaine Gallacher is revered for his eclectic approach to interiors, centred around a DIY ethos his ornamental designs blur the lines between sculpture and décor.
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The Innovators’ AW22 collections and digital campaign are now live on MATCHESFASHION.