Hermès 'Orange Box Observations' video series
Thinking outside the box
Proving its innovative nature, the house of Hermès has launched a new video in an animated campaign series, the Observatory of Orange... Ever since the early 1950's, when the company acquired its carriage-with-horse logo and signature orange boxes, the shade has been synonymous with the super-luxury brand. While Tiffany & Co has its turquoise blue packages (for now, anyway) or the bold bright red with Valentino, or Chanel's monochrome, Hermès' tangerine tone still knows how to impact.
Watch the complete video series below now: