Gucci SS17: Alessandro Michele unveils Wild in Rome campaign
Gucci returns to its Roman homeland to capture a DNA-rich collection this Spring/Summer '17. Under the creative direction of Alessandro Michele, the campaign – a follow-on from the brand's Wild Days and Nights in Rome short film – boasts a fantasy-like world where models are accompanied by wild animals, while boldly roaming the streets of the Eternal City.
Shot through the lens of British fashion photographer Glen Luchford – who has collaborated with the brand for several other projects including its Cruise '17 campaign – the campaign highlights the essence of the collection – think floral, fierce and fun – while highlighting iconic landmarks of Italy's capital.
Discover Gucci's full Spring/Summer '17 campaign images now...
Also, discover Gucci's Pre-Fall '17 collection.