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Gucci strides the streets of New York in new Cruise 2016 photo shoot

Gucci strides the streets of New York in new Cruise 2016 photo shoot

Gucci gets its cool back


Image: Kevin Tachman for Gucci

Gucci strides the streets of New York in new Cruise 2016 photo shoot that sees more cool and creative reinvention for the Italian house as Alessandro Michele shares his creative vision for the label...

Gucci Cruise 2016 strides the streets of New York in a new location photo-shoot by Kevin Tachman. The shoot marks a new era for Gucci with Alessandro Michele at the creative helm, and he appears to be making his intentions known – Gucci is getting a radical reinvention. 

After showing his geek-chic collection in a familiar deconstructed warehouse space in New York's arty Chelsea district, Michele paraded the models around the streets of the city, seeing them marching across the road, in line, recalling the infamous Beatles Abbey Road record cover from the late sixties, a period that also influenced some pieces from the collection. 

Houses such as Louis Vuitton, under Nicolas Ghesquière, have enjoyed extraordinary success from generating creative material to support collections, from exclusive short films and off-beat look-books. Michele is taking that concept and making it his own. Avoiding the far flung and exotic locations of the likes of Chanel and Louis Vuitton, Gucci is turning the pedestrian into pure cool. 

Take a look at the urban shoot in the gallery below...

Gucci street view

Gucci street view

Gucci street view

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