Gucci's new Spring/Summer '18 campaign is out of this world

Gucci's new Spring/Summer '18 campaign is out of this world

Created by Ignasi Monreal

Text: Meeran Mekkaoui

Image: Gucci

Alessandro Michele takes a new approach to campaigns for Spring/Summer '18. Discover the new direction below...

It was just last week that Gucci's Creative Director Alessandro Michele unveiled the brand's achingly cool Pre-Fall '18 collection, which was then followed by the Gucci Places expansion. And now, Michele's signature maximalism is taking a galactic turn for the new season. 

Gucci, which was recently revealed to be one of the top-selling brands online for 2017, has revealed its Spring/Summer '18 campaign and it's (quite literally) out-of-this-world. 

This season, the designer traded glossy model shots and memes for a more digital direction, in line with his forward-thinking approach we've come to know and love. In collaboration with Spanish artist Ignasi Monreal — who previously worked with the Italian label for the Gucci Gram project and Gift Giving book — the new co-ed campaign focuses on the theme of antiquity, which we first saw on the Guccified runway during Milan Fashion Week.

The digital images were inspired by paintings from the Dutch Renaissance and notable artworks from different centuries. They show the brand's signature florals, emblems and codes in an entirely new light. 

Discover the Spring/Summer '18 campaign images here...

Now, browse through Burberry's new collaboration with British model Adwoa Aboah and legendary photographer Juergen Teller.

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