First look: Stella McCartney's Winter '17 campaign


Text: Faizal Dahlawia

Editor: Shannon Wylie

Image: Stella McCartney

Mixing fashion with an environmental message, Stella McCartney's new seasonal campaign is a must-see. Discover it first with Buro 24/7 Middle East...

British fashion label Stella McCartney has unveiled a new Winter '17 campaign. Created in partnership with artist Urs Fischer and photographer Harley Weir, the visual ad stars models Brigit Kos, Iana Godnia and Huan Zhou and was shot in the Eastern Coast of Scotland – a wasteland district which brings the maison's eco-friendly ethos to the fore. "The idea we had with this campaign is to portray who we want to be and how we carry ourselves; our attitude and collective path," said Stella McCartney. "Our man-made constructed environments are disconnected and unaware of other life and the planet which is why there is waste."

The campaign showcases a full suite of the seasonal offerings including knotwear, the Stella Popper bag, the Sneak-Elyse sneaker and the newest edition of the popular Falabella Box velvet handbag. Discover the Stella McCartney Winter '17 campaign images now...

Stella McCartney's Winter '17 campaign

Stella McCartney's Winter '17 campaign

Stella McCartney's Winter '17 campaign

Also, browse through Stella McCartney's Resort '18 collection

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