First look: Stella McCartney's new Spring/Summer '17 campaign

All is Love

Text: Meeran Mekkaoui

Image: Stella McCartney

In a new seasonal campaign Stella McCartney jetted to France to capture the essence of her eponymous label's Spring/Summer '17 collection. See it here first...

Stella McCartney has injected a bohemian-esque aesthetic into her must-see Spring/Summer '17 campaign. Known for reigning the runways with eco-friendly materials, organic cottons and relaxed silhouettes, the coveted label's new campaign celebrates its partnerships with models Dilone, Alanna, Charlee Fraser and McKenna – who were also seen walking the brand's Spring/Summer '17 runway show – while highlighting the essence of the collection – think spiritful, free and fun. 

On location at Irish architect Eileen Grey's villa in Cote d' Azur, Franze, the campaign, aptly titled All is Love, was shot in a series of images and a three part video – Trust, Play and Dance – all captured through the lens of Harley WeirSpeaking about the campaign images, McCartney says: "I wanted these images to be uplifting and have a positive message; all we have at the end of the day is love."

Discover Stella McCartney's Spring/Summer '17 campaign images here...

First look: Stella McCartney's new Spring/Summer '17 campaign (фото 1)

First look: Stella McCartney's new Spring/Summer '17 campaign (фото 2)

Stella McCartney's Spring/Summer '17 collection is now available for pre-order on Expect shipping straight to the Middle East. Now, browse through Stella McCartney's Spring/Summer '17 collection with Adidas