First look: Hatem Alakeel's Papillon collection

First look: Hatem Alakeel's Papillon collection

Toby Femme

Text: Meeran Mekkaoui

Image: Hatem Alakeel

A dose of Arabian flair was injected into traditional yet modern silhouettes in Hatem Alakeel's new Toby Femme collection. Buro 24/7 Middle East has the first look...

Known for creating collections that speak straight to the Middle East, Hatem Alakeel continues to get international recognition, more so now with a must-see womenswear collection, aptly titled Papillon. The Saudi designer — who also contributes to Buro 24/7 Middle East with his Gems of Arabia column — looked towards the butterfly for inspiration this season as he artistically injected intricate embroidery, metallics, sequences and lightweight fabrics to create capes, abayas, modest shirts and a twist on wrap dresses with the brand's new signature Japanese aesthetic. "I started designing Kimono belts that serve as a belt or scarf," said Alakeel, who is known for taking tradition and turning it into fashion.

Speaking further about the collection, Alakeel said: "My vision for this collection was to empower women with a statement piece to add to the Toby Femme closet. It was also about re-emphasising that the abaya is no longer an abaya but a fashion item that can be worn and celebrated by all."

Discover the Papillon collection now with Buro 24/7 Middle East... 

Also, browse through Hatem Alakeel's Gris collectin for Toby