First look: Coach Spring '17

First look: Coach Spring '17

American dreamer

Text: Shannon Wylie

Image: Coach

Attitude is aplenty in the new Coach Spring '17 campaign. Discover the new collection now as photographed by Steven Meisel...

Don't mistake the Coach collective for wall flowers, especially when they're equipped with a must-have handbag. Together with famed lensmen Steven Meisel, Lexi Boling, Wallette Watson, Hayett McCarthy, Cara Taylor, He Cong, and Anders Donatelli hit the streets of New York to highlight the achingly cool floral elements of the brand's new Spring '17 collection.

Speaking about the collection, Stuart Vevers, Coach's Creative Director says: "For our spring campaign we wanted to celebrate the American spirit, independent thought and diversity-always tied to our home city, the melting pot of New York. Within our campaigns, there is a sense of tension — the attitude and thrill of New York — as well as a feeling of romanticism and a sense of limitlessness and freedom."

Discover the Coach Spring '17 collection now...

The Coach Spring '17 handbag collection is available in Coach flagship stores across the Middle East now. Also don't miss the book, Coach: A Story of New York Cool

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