Colourful paper planes fly into Fendi's window displays
This month, Fendi will unveil a new collaboration with Italian art duo Blue and Joy, who together created vibrant paper plane window installations.
In selected boutiques worldwide, Blue and Joy who crafted more than 800 multicoloured airplanes – which were formally exhibited in the Triennale Museum in Milan and in Palazoo Reale in Naples – are now moving their child-like art to the Italian label's latest window displays.
The Berlin-based artistic duo cuts out pieces of aluminum and bends them by hand to give the art piece a crinkled, paper-like look, after which, each plane is spray painted in different colours.
The plane installation will go up in the window displays of 27 Fendi stores all around the world. The planes will first roll out at the brand's new boutique in Landmark, Hong Kong and will eventually fly over to Milan, Rome, Paris, Munich, New York, London, Prague, Tokyo, Taipei, Beijing, and Seoul.