Exclusive: Rolls-Royce Wraith – Inspired by Fashion

Exclusive: Rolls-Royce Wraith – Inspired by Fashion

A sartorial story

Text: Shannon Wylie

Image: Rolls-Royce

The history of Rolls-Royce is achingly fashionable. Now, the luxury automotive brand is shining a light on this lineage during London Fashion Week. Buro 24/7 Middle East has the full story...

Ever since Sir Henry Royce and the Honourable Charles Rolls set up their factory on the outskirts of Saville Row, Rolls-Royce has echoed a fashion edge that would set it on the fast track to haute history. Fast track a century and the British car manufacturer is going back to its roots with an exclusive satorial view of the Wraith, specifically.

Olivia Palermo

Giles Taylor, Director of Design for Rolls-Royce Motor Cars, spoke about the Rolls-Royce Wraith — Inspired by Fashion saying: "This iteration of Wraith provides a canvas for materials and finishes most commonly associated with the world of fashion," so far from being just a car, the Wraith's "inspiration was sourced from international catwalks and Bespoke Tailors, resulting in an aesthetically stunning and sartorially on-point motor car." 

Natalia Vodianova

Buro 24/7 Middle East is now joining #RollsRoyce on a new #RRFashionInspirations journey and over the next five days you'll be able to follow as we chart the ultimate ways to experience the fashion forward side of London. Expect to nosh at gastronomic hot spots, see fashion from the front row and even experience the home of the Wraith.