Emerging designer debut: Laurence & Chico enter Middle Eastern market

Emerging designer debut: Laurence & Chico enter Middle Eastern market

One to watch

Interview: Shannon Wylie

Image: Laurence & Chico

If there's one brand you need to know about now it's Laurence & Chico. Their latest collection is as cool as it is coveted and here's why...

M eet Laurence Li and Chico Wang, better known in the emerging fashion market as Laurence & Chico. Chico, who specialises in visual merchandising has worked for Lane Crawford, Alexander McQueen, Miu Miu and Givenchy. While Laurence studied illustration, marketing and animation. The Parsons graduates met in New York City before embarking on their namesake brand. 

In what started out as a post card collaboration is now an eponymous brand that is hard to ignore. With a collection of achingly cool cuts, edgy fabrics and on point colour palettes, there's not much these designers don't have figured out, including their ethos: "Laurence & Chico was established following a discovery of white space in a heavily focused market. By carving our own universe to expand on creativity we emphasize on striking colours, hand-illustrated prints, interesting textures and a personalised story devoid from the fashion industry," said the design duo.

Discover Laurence & Chico's SS17 collection now...

Laurence & Chico accessories will be available in Dubai next season at s*uce. Also watch this space for the brand's e-commerce channel.

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