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The Chanel Cruise 2014/15 Dubai Countdown: 3

The Chanel Cruise 2014/15 Dubai Countdown: 3

Fun facts to learn and love

Image: Life

With just three days to go until Chanel Cruise 2014/15 hits the Middle East, Buro 24/7 shares as many haute historical facts about the Cruise tradition...

Chanel's seasonal Cruise shows have become something of an institution within the fashion industry, leading the way for many brands to follow suit in recent times, plucking collections from their regular homes in New York, London, Milan and Paris – and travelling overseas to all manner of exotic locations.

In light of the upcoming events in the region in four days time, Buro 24/7 Middle East is holding a countdown. With three days to go, we share as many fun historical facts about the tradition of Chanel Cruise.


ONE
In the 1920s Madmoiselle Chanel decided to offer her clients lightweight and comfortable clothing for their yachting and lounging days at the most chic beach and spa resorts in France. Due to the nature of where the clothes were worn, they began to be fondly referred to as 'resort' or 'cruise' items.

Coco's collections were favoured by women who sojourned on the French Riviera and the on the Lido beaches. The press laid great acclaim on these particular females, declaring them ideal for travel to warmer places. When it came to combining practicality with elegance, Gabrielle Chanel was regarded as number one.

TWO
When he arrived in 1983, Karl Lagerfeld immediately developed an official 'Cruise' collection quite separate from ready-to-wear, inspired by the tradition started by Coco Chanel – it offered a bespoke wardrobe adapted to the activities of the most cosmopolitan clientele. Over the last 15 years this collection has continued to develop with a theme, identity and now location of its own each season. 

THREE
Chanel was the first ever fashion house to host a deicated catwalk show for its Cruise season, ahead of many other labels who swiftly followed its lead...