Buro 24/7 Middle East's biggest fashion moments of 2017

Buro 24/7 Middle East's biggest fashion moments of 2017

These are the moments that had everyone talking

Text: Meeran Mekkaoui

Just as the year comes to an end, Buro 24/7 Middle East reflects on some of 2017’s most memorable fashion moments…


acked with several moments that took our collective breath away, 2017 was a major year for the fashion industry.

One of the biggest changes was to the Fashion Week schedule. What was once a four-week extravaganza across New York, Paris, Milan and London,  has quickly transformed over this past year. First came the 'see now, buy now' concept which was swiftly followed by several brands joining the co-ed movement. 

Some of the biggest highlights came from the sustainable fashion movement, a long-awaited display of model diversity and historic show locations that made for some iconic Instagram fodder. 

Impossible to choose just one top moment — there were just too many! — here, Buro 24/7 Middle East takes a look back at the instances that defined the last 12 months. 


This year saw a plethora of designers exit their roles only to reign and rule at another fashion house. The creative changes started in February as Riccardo Tisci announced his exit from Givenchy and his position was taken over by Clare Waight Keller, who broke all barriers by becoming the first female chief of the label.

In March, Fausto Puglisi exited his post at Emanuel Ungaro with Marco Colagrossi, who previously held roles at Armani and Dolce & Gabbana, stepping in as Creative Director. Also, Paul Surridge was confirmed as Roberto Cavalli's new Creative Director this year after Peter Dundas exited the brand in 2016. 

The list became exponentially longer after Lanvin entered a new era with Olivier Lapidus taking over as Artistic Director, an announcement made days after Bouchra Jarrar confirmed her departure from the French label.

The year's end saw Salvatore Ferragamo gain a new Creative Director in Paul AndrewGiambattista Valli and Thom Browne parted ways with Moncler and finally (but sadly), Christopher Bailey announced he is set to exit Burberry after 17 years with the British fashion company.

Buro 24/7 Middle East's biggest fashion moments of 2017 (фото 1)


It was a year filled with women empowerment and on the fashion front, women broke more boundaries than ever before (it's no wonder why the Merriam-Webster dictionary announced feminism as its 'word of the year').

Somali-American model Halima Aden gained popularity across the Middle East and beyond following her Milan Fashion Week debut at Alberta Ferretti's Fall/Winter '17 show in February. Since then, Halima became the first hijabi model to walk several international runways and was even tapped by Rihanna to front the global Fenty Beauty campaign.

Then, after making her first foray into the fashion world when she was just 18 years old, Ashley Graham, now 30, gained global recognition this year by celebrating her figure and becoming the first plus-size model to walk in the Michael Kors Spring/Summer '18 show.

And who could forget Donatella Versace's iconic runway finale with the original supermodels — Carla BruniClaudia SchifferNaomi CampbellCindy Crawford and Helena Christensen



This year, it was the Cruise '18 locations that stole the show. The big brands took the fash pack around the globe as they unfolded their new seasonal collections with backdrops that were as breathtaking as they were beautiful.

Chanel kicked off the Cruise '18 season
with a Greek-inspired collection. Even though the maison remained in Paris, Karl Lagerfeld brought the ancient ruins of Greece and the Temple of Poseidon to the French capital in a stunning display. Prada too, stayed in their hometown as the Italian brand showed its latest collection at the Fondazione Prada Osservatorio in Galleria Vittorio Emanuele II, one of the world's largest shopping malls.

Dior was up next and the brand channelled a bohemian-meets-Georgia O'Keeffe aesthetic for Maria Grazia Chiuri's first Cruise collection. The location? Los Angeles' Santa Monica Mountains Nature Preserve. Not long after, Louis Vuitton showcased a Japanese-inspired Cruise '18 collection in Kyoto's Miho Museum, Valentino jet-setted to New York City to showcase Pierpaolo Piccioli's new offerings and Gucci took its collection to the Palatine Gallery at Pitti Palace.

Buro 24/7 Middle East's biggest fashion moments of 2017 (фото 2)


Over the course of 2017, Gucci continuously made headlines thanks to its standout runway setups, must-have street style designs and achingly cool campaigns. The number one searched brand on Google also made a historic announcement this year revealing that it will go fur-free from next year and will auction off all its remaining animal fur items. 

Louis Vuitton strengthened its presence in the Middle East by releasing a special project for its olfactory anniversaryThe campaign starred regional beauties including Nada Debs, Karen Zaatari, Layla Kardan, Amar Abou Zahr, Lubna Mobeid, Sanaz Azkari and Nadine Kanso. The maison also launched its Time Capsule exhibition in Dubai, following the big news that the Place Vendôme is the brand's newest address.

Buro 24/7 Middle East's biggest fashion moments of 2017 (фото 3)


Just one month ago, the fashion industry suffered a tragic loss as Azzedine Alaïa passed away due to heart failure. A tribute to the late designer is scheduled for next year, thanks to London's newly opened Design Museum, following a dedicated homage at The Fashion Awards 2017


Following the announcement that legendary Parisian boutique Colette was closing its doors forever, the store made sure it went out with a bang collaborating with Thom Browne, Chanel x Pharrell Williams and Saint Laurent.


And finally, one of the year's biggest announcements came courtesy of Buro 24/7 Founder Miroslava Duma as she launched Fashion Tech Lab (recently rebranded as Future Tech Lab) to support and invest in innovative and sustainable technologically advanced concepts that are set to change the industry as we know it. 

Mira Duma

We're already looking forward to what 2018 has to bring but for now, discover what the top Google searches in 2017 were.