The Business of Fashion shines a spotlight on Middle East talent Nathalie Trad
In only two short years since the launch of her accessories brand, Nathalie Trad's geometrically informed clutch designs have enjoyed a meteoric rise to popularity among those in the fashion know.
With an influential list of celebrity fans including Olivia Palermo, Caroline Issa, Sienna Miller and Laura Bailey and 21 stockists spanning 14 countries, last year Nathalie created a limited-edition capsule collection collaboration with Buro 24/7 Middle East (see it here) and this year she will make her mark on New York Fashion Week for the first time. It is no wonder that our home-grown clutch queen is continuing to force the fashion world to stand up and take notice of her design talent.
The Business of Fashion (BoF) has now chosen to shine it's July 'Spotlight' segment on Trad, expounding her unique designs and path to success in a detailed profile, published yesterday: "We started in the Middle East since I live in Dubai and I thought I better start close to home. Then we expanded to the UK. Now, we are increasingly focused on the US. We're doing our first New York Fashion Week this September... 90 percent of the stores have reported a 100 percent sell-through every season. We've sold 2050 units to date." Trad told BoF.
In the profile Trad shares her experiences of how she came to start the business, what inspires her and the meticulous artisanal process and materials that go into crafting each piece. We love to see Middle Eastern designers capture the eye of the international fashion world, and we know one thing for sure, Nathalie Trad is just getting started...
Discover BoF's feature on Nathalie Trad here