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Valentino taps Dubai-based artist Abdulla Elmaz for achingly cool animations

Valentino taps Dubai-based artist Abdulla Elmaz for achingly cool animations

Text: Meeran Mekkaoui


Image: Supplied

Valentino's SuperVee bag got an artistic makeover by this Dubai-based creative...

Valentino's SuperVee handbag is currently sitting centre stage at Level Shoes as its pop-up reopened once the malls opened its doors last week. Now, the coveted handbag is seen in a new light where surrealism meets the classical codes of Valentino.

The maison has tapped Dubai-based photographer and art director, Abdulla Elmaz, to create captivating animations that highlight the SuperVee bag — a part of the maison's Spring/Summer '20 collection — as well as other key styles.

The surreal animations have been inspired by florals and the idea of rebirth as Elmaz brought craftsmanship and imagination behind each piece.

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