Tiffany & Co. reaches Save the Wild target one year ahead of schedule
Earlier this year, Tiffany and Co. launched an exclusive capsule collection to benefit the Save the Wild charity. Brooches, necklaces, a bracelet and pendants were crafted in the shape of elephants and all proceeds from the sales were donated to the Elephant Crisis Fund which, according to WWD, "aims to halt the poaching and trafficking of elephants, while also reducing a demand for ivory."
The brand had set a Dhs3.67 million ($USD1 million) target to be reached by January 2019 however has revealed today that the goal has been reached just over one year ahead of schedule.
Anisa Kamadoli Costa, the brand's Chief Sustainability Officer, told WWD, "We are thrilled this collection has been so well received and to see that our clients share our passion for conservation. One million dollars raised in only the first few months means real impact on the ground in the fight against elephant poaching and ivory trafficking."
See the collection here. Then, see how the Copenhagen Fashion Summit will tackle the issue of sustainability at next year's event.