The ABCDior customisation service launches in Arabic
The Dior Book Tote may have not been around for long, but it has instantly gained cult status since its launch. In 2018 (and the years following), the tote has been captured on the arms of many across the globe and honestly, who wouldn't want to have one? The bag is a work of art in and of itself (it takes over 30 hours of work and millions of stitches) and what makes them even more unique is the customisation for the iconic bag.
Courtesy of the maison's ABCDior personalisation service, customers have had the opportunity to customise their bags with their initials. Although it was only available in English, you'll soon be able to add that extra touch of sentiment as the service is being offered in Arabic for the first time.
It's an innovative luxury experience you simply can't miss.
The ABCDior's customisation service will be available from October 13-24 in all Dior boutiques in the Middle East.