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Behind-the-Scenes: Hugh Jackman's campaign for Montblanc

Behind-the-Scenes: Hugh Jackman's campaign for Montblanc

Watch the making of 'I Tell Stories'


Image: Mont Blanc

"When such an iconic brand sends you an invitation to collaborate, you cannot really refuse..."

As quite obviously a busy man – be it on Broadway singing, dancing and acting, generally loving Dubai and of course, being Wolverine – Hugh Jackman is possibly also the nicest guy in the history of showbusiness. Yet the star has found the time to partner with Montblanc as their global brand ambassador for 2014...

Hugh Jackman campaign and videos

Fronting the luxury brand's international campaign, Jackman was announced as the face of the brand during the Salon International de la Haute Horlogerie in Geneva recently.

Speaking of the partnership, he said, "I was really delighted when Montblanc asked me whether I would consider being part of their family," he explained at the international watch conference. "I have always admired what the brand stands for, its fascinating history and the quality and uniqueness of the products they create. When such an iconic brand sends you an invitation to collaborate, you cannot really refuse."

Explore the campaign and watch the behind-the-scenes footage from the I Tell Stories short film that accompanies it, now:

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