First look: Longchamp's Spring campaign featuring Alexa Chung


Text: Faizal Dahlawia

Editor: Shannon Wylie

Image: Longchamp

Longchamp's new seasonal campaign is here, along with a must-watch video starring Alexa Chung.

French fashion house Longchamp has launched its Spring campaign featuring British model Alexa Chung, which includes a video shot by famed filmmaker Loic Prigent. The 90-second clip puts the spotlight on the brand ambassador as she strolls around the streets of Paris decked in Longchamp's new collection of ready-to-wear and handbags, all while sharing her take on Paris and the Parisian woman: "She's very, very pretty, but she's not perfect – she's real," says Chung.

Step behind the scenes of the video shoot now...

Longchamp x Alexa Chung

Longchamp x Alexa Chung

Speaking about Chung, Prigent says: "Alexa is a master of the applied art that I call Parisiannité. She does exactly what she wants, she is fiercely independent, always curious, always perceptive and – frankly – a bundle of laughs." Take a look at the campaign visuals here...

Longchamp x Alexa Chung

Longchamp x Alexa Chung

Longchamp x Alexa Chung

Longchamp x Alexa Chung

Also, discover Longchamp's Spring/Summer '17 collection.

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