Exclusive: Linda Farrow Spring/Summer '17 campaign

Exclusive: Linda Farrow Spring/Summer '17 campaign

Nicole Warne, Leaf Greener, Negin Mirsalehi and Elena Perminova

Text: Shannon Wylie

Image: Mariano Vivanco for Linda Farrow

Four new faces front the Linda Farrow campaign as they champion a coveted collection designed with heritage in mind. Here Buro 24/7 Middle East speaks to Nicole Warne, Leaf Greener, Negin Mirsalehi and Elena Perminova about their inspiration...

Sunglasses brand Linda Farrow have just revealed their Spring/Summer '17 campaign, starring Nicole Warne, Leaf Greener, Negin Mirsalehi and Elena Perminova. The four women are not only the faces of the frames, but together they have collaborated on a coveted collection. 

Warne of Gary Pepper Girl fame looked East for creative license: "I wanted the glasses that I created to be luxurious and right for the Asian market especially. I designed them thinking of my face type — I am half Japanese and half South Korean — so I went for the all gold style."

Linda Farrow by Nicole Warne

Speaking about the process, Greener, the former Senior Fashion Editor for Elle China says she designed her Linda Farrow sunglasses with travel and heritage in mind: "I have always been connected to western culture, my grandparents were ambassadors in London, my mother worked in hotel PR and my father was a film-photographer. The glasses I designed with Linda Farrow reflect my style and personality, that's why I went for 70s round frames, but with a modern twist — mirror lenses."

Linda Farrow by Leaf Greener

"Collaborating with Linda Farrow was quite a natural process; I love their collections and are very special to me, plus I never travel without a pair of sunglasses," said Mirsalehi, the digital influencer. 

Linda Farrow by Negin Mirsalehi

Model, mother and wife to media mogul Alexander Lebedev, who owns The Independent and London Evening Standard newspapers, Perminova discusses the inspiration behind her creation saying: "I strongly believe in elevating an outfit with accessories. Sunglasses are a way to change a look completely and they fit with my style regardless of the different places I visit. That's how I got involved with designing a pair of sunglasses with Linda Farrow."

Linda Farrow by Elena Perminova

Watch the Linda Farrow Spring/Summer '17 campaign video now...

The Linda Farrow Spring/Summer '17 collection is now available at

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