Exclusive: Linda Farrow Spring/Summer '17 campaign
Nicole Warne, Leaf Greener, Negin Mirsalehi and Elena Perminova
Sunglasses brand Linda Farrow have just revealed their Spring/Summer '17 campaign, starring Nicole Warne, Leaf Greener, Negin Mirsalehi and Elena Perminova. The four women are not only the faces of the frames, but together they have collaborated on a coveted collection.
Warne of Gary Pepper Girl fame looked East for creative license: "I wanted the glasses that I created to be luxurious and right for the Asian market especially. I designed them thinking of my face type — I am half Japanese and half South Korean — so I went for the all gold style."
Speaking about the process, Greener, the former Senior Fashion Editor for Elle China says she designed her Linda Farrow sunglasses with travel and heritage in mind: "I have always been connected to western culture, my grandparents were ambassadors in London, my mother worked in hotel PR and my father was a film-photographer. The glasses I designed with Linda Farrow reflect my style and personality, that's why I went for 70s round frames, but with a modern twist — mirror lenses."
"Collaborating with Linda Farrow was quite a natural process; I love their collections and are very special to me, plus I never travel without a pair of sunglasses," said Mirsalehi, the digital influencer.
Model, mother and wife to media mogul Alexander Lebedev, who owns The Independent and London Evening Standard newspapers, Perminova discusses the inspiration behind her creation saying: "I strongly believe in elevating an outfit with accessories. Sunglasses are a way to change a look completely and they fit with my style regardless of the different places I visit. That's how I got involved with designing a pair of sunglasses with Linda Farrow."
Watch the Linda Farrow Spring/Summer '17 campaign video now...
The Linda Farrow Spring/Summer '17 collection is now available at lindafarrow.com.