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Exclusive: Fendi's Eyeshine campaign with Coeur de Pirate

Exclusive: Fendi's Eyeshine campaign with Coeur de Pirate

Sunglasses solstice

Text: Shannon Wylie


Image: Fendi

The first look at Fendi's Spring/Summer 2016 EyeShine sunglass campaign with Coeur de Pirate is here and the video is well worth the watch...

Fendi have collaborated with Coeur de Pirate (Béatrice Martin)the French-Canadian singer and songwriter, to create a note-worthy campaign showing the brand's latest eyewear. In the video "Undone", Martin is cloaked in a cape wearing the Fendi SS16 EyeShine sunglasses. Acting as a priestess, who paints her face gold, the singer simply showcases the cateye-esque shades, which are a tribute to the magnitude of the sun and its light.

"The Fendi EyeShine sunglasses have a magical feel," said Martin. "I really love the Fendi EyeShine sunglasses because they are mysterious as shown inside the 'Undone' video, a cult object letting one keep anonymity or dazzle in the crowd," she continued.

The video won't be available on fendi.com until April 27th, which means you're seeing it on Buro 24/7 Middle East for the first time now...

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