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All of the celebrities are already carrying Alexander McQueen's new 'it' bag

All of the celebrities are already carrying Alexander McQueen's new 'it' bag

What's your story?

Text: Meeran Mekkaoui


Image: Supplied

Along with Alexander McQueen's Spring/Summer 2020 pre-collection comes an entirely new handbag family...

Over 2019, we've seen the rise of a slew of statement handbags that celebrities would front repeatedly — including Dior's Saddle bag and Book Tote, Louis Vuitton's Pochette, By Far's Rachel Bag and of course, the Bottega Veneta Pouch. But, what if we told you that you could start fronting next season's 'it' handbag today?

Alexander McQueen has started dropping its Spring/Summer 2020 pre-collection and along with it comes not one, not two, but three handbag families.

The first, titled The Story, has already garnered a cult following as it's been captured on the arms of everyone, and we mean everyone, including Naomi Campbell, Selena Gomez, Kaia Gerber and Charlize Theron amongst others. And just like these celebrities, you can start wearing The Story on the daily.

Naomi Campbell

The new handbag family has been named after the brands love of exploring narratives (a key component of the Alexander McQueen house) and comes complete an adjustable top handle and detachable strap to take you from day to night.

Also, it's available in an array of colours including pink orchid, khaki and deep red, as well as a classic black hue. Plus, to compliment the shades, there's a metallic front handle designed as a nod to the brand's signature jewellery line.

Kaia Gerber

Now, take a look at Bvlgari's Serpenti Forever holiday capsule collection.

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