Watch now: Alexa Chung's new Longchamp video

Paris Premier Bag

Text: Meeran Mekkaoui

Editor: Shannon Wylie

Image: Longchamp

Longchamp has just released its newest ad campaign for Autumn/Winter ’16, starring Alexa Chung and it’s a must-watch…

With the recent launch of Longchamp's Autumn/Winter '16 collection, the French luxury leather goods company once again tapped Alexa Chung to front its latest campaign video. The 30-second film captures the essence of the autumnal collection – sophisticated, elegant and timeless – as the British model walks the achingly chic streets of Paris' rue Saint Honoré to Belarbi's "Girl". In tow, Chung carries the Paris Premier bag in jet black, camel brown and maroon.

Captured through the lens of French director and photographer Jean-François Julian, this new campaign is a seemingly stylish follow on from the brand's Autumn/Winter '16 accessories campaign, where Chung flaunted the iconic Pénélope Fantaisie handbag, in the one-minute ready-to-wear campaign film.

Now, discover Chung in the new campaign video above. Then, don't miss her at the Miu Miu Spring/Summer '17 show during Paris Fashion Week.



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