Blue box initiative: Tiffany & Co. celebrates Ramadan in Saudi

Blue box initiative: Tiffany & Co. celebrates Ramadan in Saudi


Text: Shannon Wylie

Image: Tiffany & Co.

Tiffany & Co. are honouring the Holy month of Ramadan this year with an initiative that is set to unlock more than just blue boxes in the region. Buro 24/7 Middle East has the story...

Tiffany & Co. are marking the Holy month of Ramadan with a new charity initiative, Keys for a Cause. Together with the  Dar Al-Hekma University, which is based in Jeddah, Tiffany are embarking on a mission to raise money in order to educate women in Saudi Arabia.

Speaking about the Ramadan initiative, Renaud Pretet, Tiffany & Co.'s Vice President MENA, said: "We are very proud to partner with Dar Al-Hekma University on this program that gives young eager women the gift of education. "At Tiffany, we understand the impact education can have on professional and personal advancement. Education has the power to unlock the possibilities and potential of individuals; it can grant every woman a voice and make her a strong contributor to national growth. By adopting education as a focus for our Keys for a Cause initiative, we demonstrate how meaningful this subject is for us on a corporate social responsibility level."

Lina Badr Tahlawi at Tiffany

To support the Keys for a Cause inititiave, simply visit Tiffany & Co. at the Boulevard Mall, Jeddah, or Kingdom Center, Riyadh until September 30, 2016, and either donate SAR250 or make a SAR2500 purchase and you'll be gifted a key. Select keys open select Tiffany & Co.'s iconic blue boxes, each with a gift. Ramadan Kareem.