Buro 24/7 Middle East interview: Evgenia Linovich of Masterpeace
Russian accessories and jewellery line
Masterpeace is a jewellery and accessories brand born out of Moscow in 2012 by Evgenia Linovich. Inspired by the richness of ancient Russian fine arts and crafts, the Masterpeace collection is an avant-garde reinvention of its nation's noble heritage, preserving 100% of its eccentricity. Using original vintage shawls and enamel brooches, each piece is carefully handcrafted by artisans across the Russian Federation to make unique elaborate accessories. Every design incorporates the foundation of traditional adornment with the use of wild Russian amber, Malachite, Alexandrite, and Black Spinel.
Exposed to art in all forms from an early age, creative director Evgenia Linovich began her career in the Russian Ministry of Cultural Preservation. Her work led to travels across her native country's wide landscape, where she discovered and was inspired by traditional craftsmanship. In 2012, she created Masterpeace, where each collection is focused on a specific art form, combining elements of old tradition with the identity of the contemporary stylish Moscovite.
Buro 24/7 Middle East sat down with Linovich to discuss her career highlights, inspirations and future plans...
Did you always want to go into design?
I am not a designer by education (I actually studied with your founder Mira Duma and was supposed to become a journalist). All my life I was creating photographs, furniture, dresses and of course jewellery. Jewellery making started off as a hobby, but then turned into a career that I love so much, as Confucius said: "Choose a job you love, and you will never have to work a day in your life."
What has been your biggest career highlight?
I think when we had our own display at Tsum, one of Moscow's most prestigious department stores.
What is your highlight of 2013?
Being nominated for the Russian Glamour magazine's 'designer of the year', and being featured on Moda Operandi's 'Russian Evolution' Trunk Show as well as the boutique.
What is the best advice you have ever received?
There is a very profound Russian proverb, which I am going to try my best to translate: "Never put a full stop at the end of an unfinished sentence, instead leave an ellipsis after all the things you have yet to accomplish."
Which of your peers do you most admire?
I like Olympia Le-Tan; it is not only fashionable but also has a sense of humour (which I like to incorporate in my designs as well). I hope that people not only buy her bags but read the books that she has used as inspiration.
Who would you most like to see in Masterpeace?
Stella McCartney because her style is so perfect, and Lady Gaga because she is so eccentric.
The next big thing for me is to be as creative as possible – to make Masterpeace not only commercial brand but to create something that lives longer than one season.