First look: Alexa Chung stars in Longchamp mini movie

First look: Alexa Chung stars in Longchamp mini movie

A day dream

Text: Shannon Wylie

Image: Longchamp

On the streets of Paris, Alexa Chung is but a dream as she wanders through the city, Longchamp in hand. Discover her new must-see movie now with Buro 24/7 Middle East...

This season model Alexa Chung and fashion photographer Peter Lindbergh have teamed up to create the campaign for Longchamp. Under the creative direction of the Artistic Director Sophie Delafontaine, the Parisian brand steps back onto the iconic streets of France's city centre to bring to life a spring-time take.

The film starring Longchamp's bag of the season, Pénélope, starts in the Tuileries garden where Alexa Chung, who is dressed in a colour-block dress wanders through the dreamy park before making her way to the Palais Royal. Now dressed in Longchamp's beige belted trench and a red version of the bag, the model idles by iconic landmarks before ending the clip carrying the Le Pliage® Héritage Tricolore. Discover the Spring 2016 Longchamp collection now...

The Longchamp Spring 2016 collection is in stores now.

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