The Weeknd takes over Alexander Wang's Instagram account
#WangXO for Coachella weekend one
Abel Tesfaye, most popularly known as 'The Weeknd' took over the Instagram account of luxury American fashion house Alexander Wang, to celebrate the first weekend of Coachella.
Tesfaye posted a series of shots during his takeover, including a specially crafted Alexander Wang scarf with the words '#WangOX' printed all over it, which also marked the celebratory hashtag for the takeover. Both Tesfaye and Wang each posted a selfie wearing the mask over their faces, with just their eyes peering out.
The Weeknd took the opportunity to share images from his Coachella experience, including visuals of his performance on stage, posing with his crew, and his bevvy of female fans who are always present front row at his shows.
Coachella will resume this Friday before closing for another year on Sunday April 19.