The age of the influencer might be coming to an end
Especially if Instagram's got anything to say about it
Instagram is almost single-handedly responsible for the rise of the influencer, and yet it is now reportedly considering changing the platform in a way that would seriously impact the influencer industry.
According to Fast Company, the social media giant is testing hiding likes from public view. That's right — you may no longer be able to see how many likes a picture has received which would put a serious dent in the business model of influencers who use those metrics as leverage to sell posts. Instagram confirmed the news saying it is testing the feature because it wants "your followers to focus on what you share, not how many likes your posts get".
If it goes ahead, likes will still be visible to the person who owns the account though the public will only be able to see a handful of handles that have liked the image. It is believed that the move is in response to growing concerns over the impact the app has on mental health. When asked about the change, Instagram told TechCrunch, "exploring ways to reduce pressure on Instagram is something we're always thinking about."
Does this mean the age of the influencer is finally coming to an end? We're certainly entering unchartered (and very interesting) waters. Watch this space.