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Sotheby's partners with Drake for 'Black Americans' private sale exhibition

Sotheby's partners with Drake for 'Black Americans' private sale exhibition

Drake tapped to curate soundtrack

New York auction house Sotheby's has tapped superstar rapper Drake to curate a soundtrack to accompany a private sale exhibition of black american artists titled – 'Black Americans'

Preminent New York auction house, Sotheby's, is teaming up with Toronto born rap star, Drake, in an exhibition of contemporary works by black American artists – Black Americans. Drake, whom Sotheby's have dubbed one of today's "foremost cultural tastemakers," will curate a soundtrack to accompany the preview of the exhibition of 20 or so works by artists such as; Rashid Johnson, Nick Cave, Glenn Ligon, Kara Walker, Wangechi Mutu and Jean-Michel Basquiat. Visitors will be able to enjoy his picks at listening stations in the Sotheby's gallery, whilst viewing the exhibition. 

Drafting in Drake is a move that hopes to see a boost to the private sales opperation of the auction house, who aim to grow that area of their business to support the better known auction operations. Sotheby's has built special exhibition spaces for private sales in both London and New York under the brand – S2. The business stumbled a bit last year, and with annual sales of $624 million, it provides only about a tenth of the company's overall sales.

Fellow rapper royalty contemporaries such as Jay Z and Kanye West, have great reputations for collecting art and have collaborated on exhibition curations in the past. Whilst Drake is not known as an art collector, according to a spokeswoman, he does "draw(s) a lot of inspiration from visual artists." 

The event will run from April 28 to June 12 at Sotheby's New York headquarters.