Watch now: Shah Rukh Khan's Dubai-based blockbuster film trailer
"We didn't choose the city, it chose us"
In the past, Bollywood superstar Khan has spoken of his love for the city, saying: "Dubai is beautiful. It has a great scenic balance of ancient and modern architecture.
With Dubai's Atlantis The Palm hotel taking centre stage, and according to its filmmakers, serving as a backdrop to the musical drama Happy New Year – the new Shah Rukh Khan title has a storyline that's been extensively filmed on location.
Other familiar places featured in the film will include Dubai Airports' Terminal Three and the Dubai Mall ice rink, where it is reported an entire song has been filmed.
Khan said, "It's not just the shopping capital of the Middle East but is a perfect location for a film shoot. Dubai is like home for me and I have loved every bit of experience of shooting for Happy New Year here."
Echoing the star's sentiment more recently, the film's director Farah Khan stated: "We haven't chosen Dubai to shoot the film; it is Dubai that has chosen us. Dubai is an integral part in the film. Dubai is a character in the film and not just a city."
Happy New Year will be released on October 22 following a glittering premiere held at Atlantis The Palm. Watch it's just-released trailer below, now: