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Prada launches cultural initiative in Turin

Prada launches cultural initiative in Turin

Take a bow

Image: Alberto Ramella

To celebrate the opening of its flagship store in Turin’s Piazza San Carlo, Prada have announced that it will donate a new curtain to the city’s Royal Theater

As part of a project first launched in 2010 with Fondo Ambiente Italiano (FAI) – the Italian National Trust – in which, Prada dedicates assistance to enhancing the cultural and artistic heritage of the cities where its retail locations are present, the fashion house has commited to donating a new curtain to Turin's Royal Theater. Just a little over a week after it announced a partnership with fellow Italian fashion house Versace, to restore the world's oldest mall in Italy.

The fashion house invited a variety of specialised businesses to submit a project for the curtain, which will be created in a beautiful cherry red, the Royal Theater's signature hue.

Turin will now join fellow cities Bari, Lecce, Padua and Bologna, who have all benefited from Prada's cultural incentives over the years. Most recently, the Italian fashion stable financed the restoration of Giorgio Vasari's 'Last Supper,' which was damaged during the devastating Florence flood of 1966.

And Prada aren't the only ones doing their bit for Italian culture, earlier this year Gucci pledged financial support to restore Italy's iconic tapestries, Bulgari announced a 2015 project to restore Rome's Spanish Steps, and Salvatore Ferregamo funded the Uffizi Gallery's revamp in Florence.