Plans for a Middle Eastern 'Oscars' ceremony revealed
The 'Arab Film and TV Awards'
A PR and promotions firm called Medium Enterprises has announced its plans to stage the first ever Arab Film and TV Awards (AFTVA), next February. It is set to become a glamorous, Oscars or Cannes-style event that will welcome the region's homegrown celebrities and high society, plus big names from further afield.
AFTVA has been created to help "promote, support and develop film and television talent in the Middle East region," by awarding and celebrating their excellence, a statement said, also adding that the aim was to eventually have a similar status as the Oscars.
The organisers said the awards will become an annual event taking place in a different country each year, alternating annually between Europe and the Middle East.
"Through the awards we are committed to promote Arab culture worldwide and want to introduce the international film community to the growing and emerging film and TV making talent that the Middle East has to offer, along with the state of the art facilities that are now available in the region for film makers and television companies worldwide." said James Black, chairman of Medium Enterprises.