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Buro 24/7 Exclusive: A look at the Pierre Paulin x Louis Vuitton project at Design Miami

Buro 24/7 Exclusive: A look at the Pierre Paulin x Louis Vuitton project at Design Miami

'Playing with Shapes'

Luxury, functionality and innovation have driven Louis Vuitton since the mid 19th century as a design pioneer, and now it comes full circle for a project in this era...

After a similarly exciting project concerning Charlotte Perriand last year, Louis Vuitton has unveiled an unknown modular design for Miami Design 2014 – the Pierre Paulin & Herman Miller 1972 project: 18 pieces of furniture that have never been created before, and edited by the brand.

This year, Vuitton revisits functionality – something that, in its innovative nature, has driven the brand since the 19th century. It explores this by 'Playing with Shapes', a residential project conceived in 1972 by Pierre Paulin for the American office furniture maker Herman Miller, although this one-of-a-kind project had never actually been produced, until now.

 A look at the Pierre Paulin x Louis Vuitton project at Design Miami

This full-scale reproduction of the original mock-ups ingeniously combines notions of comfort, ergonomics, the user's freedom of choice, and simple, straightforward solutions. It reflects a shared vision of the two parties, as Paulin believed that design should address real needs rather than serve style for its own sake.

 A look at the Pierre Paulin x Louis Vuitton project at Design Miami

Pierre Paulin's work is distinctive for his passion for experimentation in design and because it is strongly anchored in the past, a principle that is most definitely shared with Louis Vuitton – reshaping everyday life. 

Watch the teaser video for the project ahead of its big reveal on December 2 below, exclusively via Buro 24/7 Middle East now: 

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